July 21, 2008 – 7:53 pm
Transform Your Business With A Strategic Alliance!
By Zoey Ryan, BSc., PCC
professional certified coach
life & business coach for women
“Coaching for your heart & soul and the heart & soul of your business”
Patricia Aburdene, in her book “Megatrends 2010: The Rise of Conscious Capitalism”, speaks about social transformation, she quotes from the book written with John Naisbitt entitled “Re-inventing the Corporation” and says that social transformation “occurs only when there is a confluence of changing values and economic necessity.”
This is, I believe, our current business reality, a confluence of changing values and economic necessity, leading to new ways of being in business and doing business.
My strategic alliance partner and I, in our work as business success coaches and strategists, believe that developing overlapping circles of strategic alliances is not just a powerful, fun and dynamic way of working together but is rapidly becoming a necessary model for solo-preneurs to stay in business.
Successful strategic alliances “focus less on defining the business plan and more on how you will work together” (source: Jonathon Hughes and Jeff Weiss, Harvard Business Review).
So, what needs to be in place to support a successful alliance?
Each entrepreneur needs to have a clear “sense of self” and their business and
it is vital to take the time up front for discussion of the following questions:
• What are we going to do together, ie what, when, how, why, who?
• What are our individual and shared roles and responsibilities?
• How are we going to work together? What organizational model will we use?
• What are our values?
• What are our implied agreements?
• What are our expressed agreements?
• Benefits:
o What’s it in for you?
o What’s in it for me?
o What’s in it for us?
• How do we handle conflict?
• How will we end the alliance?
What I believe the most important factors to a successful strategic alliance are: a shared vision and core values, an understanding of each others communication styles and strengths and weaknesses and a shared commitment to the relationship. It is about “who you are” as much as “what you do”, that creates a strong alliance.
We are moving way beyond “competition” as an organizational model in business. Strategic alliances utilize the following organizational models: cooperation, collaboration and co-creation. Utilizing these three models and forming strategic alliances can truly transform your business and your life!
If you would like help with this, or more information about making us your business success support partners, please contact me at the following coordinates:
namaste,
Zoey
Zoey Ryan, BSc., PCC
professional certified coach
life & business coach for women
“Coaching for your heart & soul and the heart & soul of your business”
www.positivelyoutrageouswomen.com
www.entrepreneurialsuperstars.com
604-323-3700
“Freedom is a bigger game than power. Power is about what you can control. Freedom is about what you can unleash” - Harriet Rubin
Posted in Entrepreneurial Superstars, women entrepreneurs, social responsibility, business success resources | No Comments »